Our Story

Hey, I'm Thomas Carroll, founder of Dark Sentinel and DSent. I launched this brand in Adelaide back in 2019, when I was just 13 years old, driven by one simple goal: to wear something that actually meant something. Clothes, to me, aren’t just about trends—they’re about identity. They speak before you do. That belief became our core philosophy: It’s all about identity.

From the beginning, we’ve been about more than just looking good—we’re about doing good, too. Our style is clean yet bold, functional yet elevated. Every piece is built to last, made with ethical and sustainable materials, and priced fairly—because style with substance shouldn’t break the bank.

What started with winter sportswear—designed for days carving down Aussie slopes—has grown into a full line of casual and fitness wear. Still, our dual spirit remains: DSent is your daily driver for performance and purpose, while Dark Sentinel is the creative, freer side—designed for those moments when you play as hard as you work.

But what really sets us apart is how we make what we make. Our cotton is ethically grown and certified. We print using water-based inks. Our polyester is crafted from 100% recycled plastics. We’re also experimenting with innovative materials like lyocell and modal, always looking to reduce our footprint. Most of our pieces are made to order—not sitting in landfills or warehouses. That’s why we don’t offer next-day delivery, because fast fashion shouldn’t cost the planet.

Everyone in our supply chain earns a fair wage. No corners cut, no greenwashing. Just honest business with purpose. And here's the thing: if a small, youth-led brand like ours can do this, why aren’t the big names stepping up?

We’re still growing in a loud, fast-paced industry—but the community forming around DSent keeps us grounded and inspired. Every like, share, comment, and purchase is more than support—it’s solidarity. It's proof that people want fashion that reflects who they are and what they stand for.

So when you wear our gear, you’re not just putting on a hoodie or tee—you’re wearing your values. You’re making a statement.

Thanks for letting us be part of your story.
Here’s to projecting your identity—with purpose.”