Our Story
I started this business wanting to wear cool gear, so designed my own. That's because clothes aren't just fabric—they're an expression of the person wearing them. That's what's behind our motto: 'it’s all about identity'.
Our style? Simple, yet striking. Durable, yet classy. Quality, without the hefty price tag. Ethical and sustainable, because that's how it should be.
Our original designs centred around winter sports gear, with the first DSent pieces crafted with a day on Australia's slopes in mind. Dark Sentinel? Well, tha
t was our off-piste, let-loose side of the brand—because after all your hard work, you deserve to play hard, too. Although we still love producing our winter gear, we soon branched out into casual and fitness gear, applying the same distinction between the two faces of the brand.
Ethics isn't a buzzword for us; it's central to what we do. The cotton we use is globally accredited for ethical production and we use safe water-based inks. Our polyester is recycled and we're experimenting with materials like lyocell and modal. Importantly, most of our items are made to order, not sitting in a warehouse. This reduces waste but means we don't offer 'next day delivery' or gimmicks which are appealing on the face of it but incredibly environmentally damaging. Everyone in our supply chain earns a fair wage.
Chances are, if you're wearing a famous logo on your chest or sleeve, that company has far more control of its supply chain than we do yet isn't doing such ethical business. If we can do it, why can't the big brands?
As a young company, we're hustling to make our mark in a bustling, noisy market. This makes it all the more incredible to see the community grow around us, sharing in our ethos, engaging with us on social media, and wearing our gear.
When you choose our clothes, you're not just picking a hoodie or tee, you're making a statement about who you are. It's a privilege to be a part of your story.
Here's to projecting your identity through us.
Thomas Carroll, South Australia
