Clothes are so much more than a way of covering the skin, each item says something about the person wearing it: it’s all about identity.
Our identity is stylishly simple but not plain. It’s hard-wearing but good-looking. It’s high quality but reasonably priced. It’s ethical and sustainable, because that’s the way it should be.
This was the thinking that launched us into manufacturing winter sports gear just a few years ago. It's a philosophy that keeps us true to who we are and what we do. We love winter sports and continue to scratch that itch with everything from hoodies to custom snowboards, but it didn't take us long to venture below the snowline and become a mainstream casual and fitness brand that now has devotees across the globe.
Our influences are international, diverse and unconventional. Our founder has UK roots, the ski resort where our ideas were formed is Australian (not a country normally associated with snow, yet the largest southern hemisphere resort isn't in Chile, Argentina or New Zealand but in Australia), and we sealed our first manufacturing partnership during a day's hiking through Griffith Park, overlooking LA.
This three-pronged, UK-Aus-US set of influences permeates our designs. Some might be grunge, some might be inspired from track-and-field. They will be distinctive, they will be hard-wearing, they will be unique.
DSent started with the rigours of spending a day in winter-sports conditions in mind. Dark Sentinel was the fun let-your-hair-down brand; after all, if you work hard, it's only right that you should get to play hard.
This distinction between the two brands still holds true, although often they play in the same space. DSent and Dark Sentinel are two faces of the same company, and with both you are assured of high quality, reasonable prices and an unrelenting focus on ethical production.
As a company, we’re young. We’re working hard to build our presence in a crowded, noisy market. We’re delighted and amazed to see the growing community of people who like what we do enough to join in, comment on our social media, show support and wear our name. We’re learning, we’re listening, we’re trying new things.
When you join us on our journey and our clothes become yours, you project your identity through us, and allow us to tell the world something about you. That’s a privilege we don’t take lightly.